There’s been a lot of buzz about artificial intelligence lately, and one area where it’s really making waves is content creation. For digital marketers and content creators, AI is a game-changer, helping to streamline workflows and spark new ideas. For businesses, it’s a cost-effective solution that can scale to meet the demands of multi-channel marketing.
In fact, over 75% of marketers say they use AI tools in some way, and around 19% of businesses are using AI to generate content. Even if you’re not totally sold on the idea of AI-generated content, it’s something you’ll need to seriously consider if you want to stay ahead of the competition.
To get the most out of AI, you need to choose the right tools. In this post, we’ll dive into the benefits of AI and show you how to use it effectively. Plus, we’ve rounded up 10 of the best AI content creation tools available today.
The Benefits of AI Content Creation Tools
Are you still skeptical about AI? Here are some great reasons why you should start making AI tools a key part of your content planning and creation.
Time-saving
Want to get content online faster? A typical 500-word blog post can take around 4 hours to finish—this includes writing, briefing, proofreading, and waiting for revisions. With an AI tool, you can speed up the entire process significantly.
Increased efficiency and productivity
Whether you’re outsourcing or handling content creation in-house, AI can boost your productivity. These tools make brainstorming blog ideas quick and easy, and they can generate social media posts and catchy CTAs in no time.
Cost savings
Looking to cut costs? Freelancers can be affordable, but expect to pay around $175 for a 1,500-word article. Using AI writing tools can help you save money. They can refine the ideation and briefing process or even take some pressure off your internal teams by helping with content creation.
Scalability
If you want to create and distribute content on a larger scale, it takes a lot of time and money. Or, you can use AI tools to automate tasks and streamline your content creation process.
Improved SEO performance
No more relying on external help for SEO. With the right AI tools, you can quickly do keyword research, find optimization insights, and even generate fresh, competitive content ideas. You can also tweak on-page elements to make sure your content is fully optimized.
Enhanced content quality
While AI tools still need a human touch for top-quality content, they’re getting better at their job. AI helps with consistency, so while tone and context may need a little fine-tuning, the time saved on generating content can be spent improving the final piece during the editing stage.
Also Read: What are the Differences Between ChatGPT and Bard AI?
5 Best AI Content Creation Tools
Looking to tap into the power of AI-generated content? Here are 10 of the best AI tools you can start using today.
1. Jasper.ai: Best for AI Blog Post Writing
Key Features:
If you want to write blog posts quickly, Jasper.ai is a great tool to try. It’s designed for both individuals and businesses, offering 50 templates to choose from. Whether you need product descriptions or social media posts, Jasper can handle it. You can even adjust the tone to match your brand and add briefing requirements with ease.
Pricing:
Individual creators can start at just $39 per month. Marketing teams can access additional features with a $39/month plan.
Pros:
- A wide range of content templates
- Integrates with tools like Grammarly
- Great for brainstorming content ideas
Cons:
- Pricing for enterprise use can vary
- Not the best for scaling
- Some third-party integrations come with extra costs
2. Copy.ai: Best for AI Social Media Copywriting
Key Features:
Looking to create engaging social media posts? Copy.ai is the perfect tool for that. It can handle all types of text, but it really shines when it comes to social media content. The advanced drafting wizard gives you more control, and the knowledge-sharing tools make it easy to connect with other marketers.
Pricing:
You can start for free, but the free plan is limited to 10 credits a month. Upgrading to a small business plan costs $49/month, with custom pricing for larger teams.
Pros:
- Easy-to-use dashboard
- Streamlined content creation
- Great for those looking for a free tool
Cons:
- Not ideal for long-form content
- To get unlimited credits, you need to upgrade to a custom plan
3. Surfer SEO: Best for AI SEO Writing
Key Features:
Surfer SEO is perfect if you want to improve your content’s search ranking. It offers a keyword analyzer tool, a simple content editor, and suggestions for headers. You’ll also get competitive keyword insights and tips to fine-tune your content for better SEO results.
Pricing:
Surfer SEO has competitive pricing: a basic plan starts at $19/month, while the most advanced version costs $249/month.
Pros:
- Excellent content editor
- Flexible customization options
- Integrates with tools like Google Docs and WordPress
Cons:
- Keyword suggestions can be hit or miss
- The SERP Analyzer tool can be tricky to use
4. Canva: Best for AI Image Generation
Key Features:
Canva makes it easy to create high-quality images without needing coding skills. With its AI image generation features, you can create premium visuals using simple prompts. You can also adjust aspect ratios and apply effects to get your images just right.
Pricing:
Canva offers a free plan with limited functionality. Canva Pro is $12.99/month, and team access is $14.99/month.
Pros:
- Affordable pricing
- Multiple images generated for each prompt
- Easy to adjust generated images
Cons:
- Image quality and relevance can vary
- Copyright claims can differ based on your location
Also Read: What are the Best Free AI Tools for Beginners?
5. InVideo: Best for AI Video Content Creation
Key Features:
InVideo is a powerful video editing tool that’s great for YouTubers and businesses creating online content. It’s easy to use, even for beginners, and offers over a thousand templates to choose from. You’ll also get access to video libraries like Shutterstock and Storyblocks.
Pricing:
InVideo is free, but videos come with a watermark. To remove it and access full features, the paid plan costs $30/month (or $15/month if you pay annually).
Pros:
- Access to a large image and video library
- Easy-to-use interface
- Readymade templates make video creation faster
Cons:
- Projects are locked into the chosen template
- Not great for low-bandwidth connections
- Rendering and exporting videos can take time
Challenges of AI Content Creation
AI content creation tools have a lot to offer, but they’re still in the early stages of development. There are some hurdles to overcome, and here are a few things to keep in mind.
Limited Creativity and Originality
AI tools are improving, but they still can’t match human creativity. These tools follow strict prompts and algorithms, so they tend to produce similar, repetitive content. Don’t expect any out-of-the-box thinking or fresh, inspiring ideas from them just yet.
Lack of Relatability and Authenticity
A common issue with AI-generated content is that it often feels, well, robotic. No matter how advanced the tool, it’s hard to forget that the content was created by an algorithm. If you’re hoping to stir up emotions or create a truly engaging experience, it’s tough to achieve that with AI alone.
Tone of Voice Inconsistency
When it comes to content marketing, having a consistent tone is key to staying on-brand. But if you’re using AI for long-form content, you might notice shifts in tone that don’t align with your brand’s voice. That can make your content feel off or disconnected.
Reliability Issues
AI tools are getting smarter with every use, but they’re still prone to occasional mistakes. While simple prompts are less likely to cause big errors, complex topics might result in inaccurate or incomplete content. You can’t always rely on AI for accuracy, especially when the subject matter is detailed or niche.
Compromised Content Quality
When AI struggles with tone consistency, nuance, or accuracy, the quality of the content suffers. Even if you’re only using it for a short blog post, poorly executed AI content can hurt your brand’s reputation and turn readers off.
Context and Cultural Sensitivity
Experienced human writers bring cultural awareness and a deep understanding of language to their work. AI tools, on the other hand, often miss these subtleties. While online prompts can guide the AI, they can’t match the contextual understanding a skilled writer has. AI still can’t replace the human touch, especially when it comes to cultural nuances.
Ethical Concerns
Using AI for content creation can be risky. It can sometimes produce misinformation, misleading details, or even plagiarized content. If you’re using AI for customer-facing content, it could hurt your relationship with your audience and damage your reputation.
AI Content Detection by Google
Duplicate content has always been a concern for digital marketers, and now AI-generated content is raising new issues. Google’s algorithms are designed to detect AI-produced text, and most AI tools still struggle with grammar, structure, and syntax. If your content gets flagged, you might face penalties from Google.
How to Create Content with AI tools: Step-by-Step
Ready to tap into the full power of AI tools and supercharge your content strategy? Here are some easy steps to get started:
Understand Your Target Audience
To make the most of AI, you need to know your audience. If you don’t understand their needs and interests, you won’t be able to use AI tools effectively to create content that resonates with them.
Choose the Right AI Tools
Not all AI tools are the same. Some are great for brainstorming blog post ideas or creating drafts that you can refine later. Others work better for tasks like editing short videos. Pick the tool that fits your specific needs.
Research and Generate Content Ideas for Different Channels
The best AI tools can help you create content for all sorts of platforms. Whether it’s coming up with ideas for short articles or writing engaging social media posts, using AI across your different channels can save you time and effort.
Keyword Research
You don’t need to be an SEO pro to do keyword research anymore. AI tools can instantly give you insights into what your audience is searching for, helping you optimize your content and reach the right people.
Content Creation
AI isn’t just for generating ideas—it can actually help create entire pieces of content. Many content creators use AI to streamline their workflow, making content creation faster and easier.
Assist with the Writing Process
Stuck on a paragraph or struggling with writer’s block? AI tools can suggest the perfect header, write a whole paragraph from one prompt, or even help you rework dull text by suggesting new words and phrases.
Support Your Image, Audio, and Video Content Creation
AI isn’t just for text. You can use AI tools to create visuals like logos, marketing images, or even edit video and audio without needing to be a pro. This saves you from spending money on expensive software or services.
Repurpose and Make Content More Accessible
Once you’ve got your content, think about how you can reuse it. If you’ve created a 2,500-word article, break it into smaller chunks or turn it into a series of posts. You can also tweak the layout to make it easier to read—add headings, break up long paragraphs, and make sure everything flows smoothly.
With these steps, you’ll be able to unlock AI’s full potential and create content that really works!
Also Read: How to Use Canva AI to Design Graphics?
Quality Check: Editing Services for Quality Results
There are plenty of good reasons to bring AI into your daily workflows. With big savings in both time and money, it’s no wonder so many businesses are jumping on board. But even the best AI tools still have a long way to go before they can replace human writers and content creators.
